Business FAQ
What can DogMog do for my business?
How do I know that the DogMog customer ratings are genuine?
Are there rules for writing a review?
What should I do if I get negative review?
Sounds great! How do I register?
I want to know more about Word of Mouth.
I want to know more about another issue that you haven't included here.
Who Should use DogMog?
Are you a business owner who understands the importance of Word of Mouth referrals and you aren’t scared to let the quality of your work speak for itself?
Then DogMog is for you.
What can DogMog do for my business?
DogMog lets your business take advantage of the power of Word of Mouth marketing by allowing your customers to rate and review your products and or services.
A recommendation is the most trusted source of information when consumers are deciding which product or service to buy, and as a business you should capitalise on this by encouraging your customers to review you on DogMog.
How do I know that the DogMog customer ratings are genuine?
It is vital to DogMog that our members and listed businesses can rely on the validity of the DogMog ratings. To maintain a high level of integrity DogMog has processes in place to make every effort the reviews that are received are real.
- DogMog monitors the email addresses of people posting ratings and prevents more than one rating being left for the same product, service or walk from the one email address. This prevents one individual posting multiple reviews, which can create unfair overall ratings.
- When registering a member must validate their email address to ensure the address is authentic and belongs to that person.
- All registered businesses have the ability to reply to reviews, if they so choose.
- DogMog monitors the IP addresses of users to identify those who might be registering multiple email addresses from the same computer and leaving different ratings under them.
Obviously DogMog cannot totally prevent members from placing false reviews. But DogMog believes that most New Zealand pet owners are a genuine bunch who love and care for their pets, and just want to help other pet owners by sharing their honest experiences, good and bad.
The more that pet owners review the Products, Services and Parks they use, the more useful the ratings system becomes. And the more you can learn about the parts of your business that your customers love, and the parts you can improve on.
Are there rules for writing a review?
DogMog recommends that members follow some basic rules to enable pet owners and businesses to get the most benefit from DogMog.
- Stick to the facts.
- Don’t write a review if you are angry, wait until you have calmed down and can think objectively.
- Always remain polite and civil.
- DogMog will not print reviews that contain personal insults, profanity or are all in CAPS.
- Reviews should relate to the reviewer’s experience only.
- Only one review per person per service, product or park is allowed.
What should I do if I get negative review?
DogMog is a great way of showing customers that you take feedback and criticism seriously. Customers want to be heard, but these days they don’t really expect anyone to listen. So when you do reply it’s important to make it a positive experience. Negative feedback or criticism should be seen as an opportunity; an opportunity to talk to your customers in a positive way and to make improvements to your business.
The best way to counter negativity is to create positive Word of Mouth. Try to get to the source of the problem and specifically address the issues.
If you are a registered DogMog member you have the option to reply to any reviews, whether to say “thanks” to a good review or acknowledging the customer’s feedback and putting forward your side of the story.
Sounds great, how do I register?
DogMog has three different plans to choose from so check out which plan best suits your business here, then fill in the registration form with your business or product details and you will be contacted within 24 hours.
If you just want to have a chat about your business’ particular needs, the power of Word of Mouth (or Word of Mouse), and how DogMog fits in with your current marketing strategy then you can fill in the contact us form.
I want to know more about another issue that you haven't included here.
Please click here and send your question to us. We will respond as soon as possible.